Guerrilla ads

IB English A: Language & Literature: Guerrilla ads

In our efforts to "examine different forms of communication within the media" (first learning outcome from Part 2), we deserve to look at an entire range of advertisements. There are many different kinds of ads, from print ads to commercials, from billboards to flyers. While the purpose of advertising is quite clear, i.e. sell a product or idea, the ways in which advertisers can influence their audience are abundant...


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