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Section B Mock exam (HRM)15 April 2021

This mock exam and mark scheme has been created by Tim Hodgden, IB Business Management and MYP Individuals and Societies Instructor at KIS International School in Bangkok, Thailand. I am grateful for... more

4.2 Marketing planningfree14 April 2021

Marketing planning refers to the structured process of formulating marketing objectives and appropriate marketing strategies to achieve these goals. For example, businesses will typically aim to increase... more

4.3 Sales forecasting (HL only)free14 April 2021

Sales forecasting is a quantitative technique used to predict a firm’s level of sales revenue over a given time period. Businesses are keen to understand the latest and expected market trends in the... more

4.4 Market researchfree14 April 2021

Market research refers to the range of marketing activities designed to determine the opinions, beliefs and feelings of existing and potential customers. It consists of primary and secondary market research,... more

Revision & Exams - Top tips14 April 2021

Keep a glossary of key terms from the IB Business Management course - Too often, students are imprecise with their definitions. As your students work through the IB BM course, get them to keep a glossary... more

4.5 The four Psfree14 April 2021

This section of the IB Business Management syllabus focuses on the four Ps of the marketing mix: product, price, promotion and place. For ease of teaching and learning, this section is split into four... more

4.6 The extended marketing mix (7 Ps) (HL)free14 April 2021

The extended marketing mix (7 Ps model)Goods are physical products, such as handbags, cars, and laptops. Services are intangible products, such as education, haircuts, and train rides. The marketing of... more

Updates & Noticesfree14 April 2021

What's new on InThinking Business Management?One of the major advantages of using InThinking as a web-based resource is the dynamic nature of the online platform. The site was officially launched in October... more

Section B Mock exam (Finance)14 April 2021

This mock exam and mark scheme has been created by Tim Hodgden, IB Business Management and MYP Individuals and Societies Instructor at KIS International School in Bangkok, Thailand. I am grateful for... more

Format of the HL IA14 April 2021

The “research proposal and action plan” (RP and AP) is the first component of the HL IA. The focus of the RP and AP should be the reason(s) for the investigation, the theoretical framework, the research... more