1.6 Growth and evolution

Unit 1.6 - Growth and evolution

Case Study - The evolution of famous products and brands

Have a go at this starter quiz with your students. What was the original intended commercial purpose for each of these brands or products?

Brand / product

Original purpose


bipolar disorder

Bubble Wrap



medicine to help relieve exhaustion

Duct Tape

waterproof tape for repairing military equipment


containers for pies

Hugo Boss

military uniforms


anti-septic for cleaning floors


wallpaper cleaner


anti-nausea and headache sunglasses for pilots


heart problem and low blood pressure

* According to Freakonomics, sales revenue increased from $115,000 to more than $8 million within 7 years of rebranding Listerine as an oral healthcare product.

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