Connecting the CUEGIS concepts

IB Business Management: Connecting the CUEGIS concepts

The interrelated nature of the CUEGIS conceptsThe six CUEGIS concepts are not mutually exclusive. For example:Take the example of McDonald’s recently introduced “Create Your Taste” menus in countries such as Australia, New Zealand, the UK, Hong Kong SAR, Saudi Arabia and the USA. Customers use interactive self-service stations (or kiosks) to order their food. This is an example of innovation but it clearly links...

To access the entire contents of this site, you need to log in or subscribe to it.

Click the free stuff button on the home page to access free pages or check the blog (which is also free)

All materials on this website are for the exclusive use of teachers and students at subscribing schools for the period of their subscription. Any unauthorised copying or posting of materials on other websites is an infringement of our copyright and could result in your account being blocked and legal action being taken against you.