Primary & secondary research sources

IB Business Management: Primary & secondary research sources

Primary market research must form the majority, if not all, of the information obtained for the HL IA. These sources must be referenced in a bibliography.Primary sources are an expected feature of the HL Internal Assessment. Examples of such sources might include:The most important thing to remind students is that the primary research must be fit for purpose - ask them why they are using a particular method, e.g. what...


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