The Ansoff matrix

IB Business Management: The Ansoff matrix

This setion of the IB Business Management syllabus examines the Ansoff matrix for different growth strategies of a given organization (AO3, AO4).The Ansoff matrix is a strategic management tool, used to devise product and market growth strategies for an organization. It was developed by Russian American Igor Ansoff in his article ‘Strategies for Diversification’, published in the Harvard Business Review (1957). Essentially,...


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