The Ansoff matrix

IB Business Management: The Ansoff matrix

This section of the IB Business Management syllabus examines the Ansoff matrix for different growth strategies of a given organization (AO3, AO4).The Ansoff matrix is a strategic management tool, used to devise product and market growth strategies for an organization. It was developed by Russian American Igor Ansoff in his article ‘Strategies for Diversification’, published in the Harvard Business Review (1957)....


To access the entire contents of this site, you need to log in or subscribe to it.

You can also request a Free trial or check the blog (which is also free)

All materials on this website are for the exclusive use of teachers and students at subscribing schools for the period of their subscription. Any unauthorised copying or posting of materials on other websites is an infringement of our copyright and could result in your account being blocked and legal action being taken against you.