Glossary

IB Business Management: Glossary

AimsThese are the long-term aspirations of an organization.Ansoff MatrixThis is a strategic management tool, used to devise product and market growth strategies for an organization.Corporate social responsibility (CSR)This is an organization’s decisions and actions that impact society in a positive way.DiversificationA growth strategy in the Ansoff matrix, which involves a business launching new products in new markets,...


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