Video documentary: McDonald's

IB Business Management: Video documentary: McDonald's

Big Mac: Inside the McDonald’s EmpireThis is a fantastic and entertaining 45-minutes video documentary about the growth and evolution of McDonald’s. There are some excellent links to the CUEGIS concepts of globalization, culture and strategy. The video features a former Four Seasons chef who talks about his career move to the McDonald"s, while the company"s expansion in China and concerned nutrition-conscious customers...


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