4.5 The 4Ps - The importance of promotion in the marketing mix
ATL Activity - 12 Hidden Symbols In Famous Logos
Many businesses spend huge amounts of money on promotion, including the use of logos (symbols that give brands, products and businesses a unique identity). Watch this 9-minute video that features twelve famous logos with hidden symbols / messages that you may not have had any idea about.
What does the video reveal about the logos of these twele brands/business:
- Paramount Pictures
- Domino's Pizza
- Hershey’s Kisses
- Nintendo Gamecube
Click the hyperlinks below to access the InThinking resources for this particular section of the IB Business Management syllabus.
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