People in the marketing mix (HL Only)

IB Business Management: People in the marketing mix (HL Only)

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou (1928 - 2014), American poet and civil rights activistThis section of the IB Business Management syllabus examines the importance of employee–customer relationships in marketing a service and cultural variation in these relationships (AO3) (HL Only).

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