Glossary: The extended marketing mix (HL)

IB Business Management: Glossary: The extended marketing mix (HL)

GoodsThese are physical products, e.g. handbags, cars, and laptops.PeopleIn the extended marketing mix, this refers to an organization’s employees who are vital as they are the ones who interact with customers and deliver the service.Physical evidenceIn the extended marketing mix, this refers to the tangible aspects of a service, e.g. the physical appearance or tangible aspects of a restaurant, hotel, school or coffee...


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