Force field analysis

IB Business Management: Force field analysis

Force field analysis (FFA) is an organizational planning and decision-making tool used to examine the driving forces for change and the restraining forces against change. FFA was devised by German-American social psychologist Kurt Lewin (1890 - 1947).Change is often difficult, for individuals and entire organizations. Hence, the use of FFA can be used to examine whether change is needed, and if so it provides the justification...

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