You need to log-in or subscribe in order to use Student access.

The role of businesses in combining resources to create goods & services

“There is only one valid definition of business purpose: to create a customer. It is the customer who determines what a business is. For it is the customer, and he alone, who through being willing to pay for a good or for a service, converts economic resources into wealth, things into goods. What the business thinks it produces is not of first importance - especially not to the future of the business and to its success....

To access the entire contents of this site, you need to log in or subscribe to it.

Alternatively, you can request a one month free trial.