The role of entrepreneurship & intrapreneurship

IB Business Management: The role of entrepreneurship & intrapreneurship

“Three components make an entrepreneur: the person, the idea and the resources to make it happen.” – Anita Roddick, Founder of The Body ShopThis section of the IB Business Management syllabus examines the role of entrepreneurship and intrapreneurship in business activity (AO3).Entrepreneurship describes the traits of individuals who run their own business(es). The entrepreneur is both willing and able to take calculated...


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