Methods/techniques of secondary market research

IB Business Management: Methods/techniques of secondary market research

Secondary research, also known as desk research, refers to the collection of data and information that was previously collected by another source, i.e. the data or information already exists. Examples include gathering sources from:A market analysis report contains data and information about a particular product, market or industry. The market research information might include up-to-date data such as market size, market...

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