Marketing objectives of for-profit & non-profit organizations

IB Business Management: Marketing objectives of for-profit & non-profit organizations

Marketing objectives of for-profit & non-profit organizationsThis section of the IB Business Management syllabus examines the marketing objectives of for-profit organizations and non-profit organizations (AO3).An objective is an aim or goal a business organization strives to achieve. Marketing objectives are the targets of the marketing department within an organization, in order to help achieve the overall objectives...


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