Glossary: Marketing planning

IB Business Management: Glossary: Marketing planning

Bargain productsGoods or services that are those perceived by customers to be of high quality but sold at a low price.Consumer profilesThe demographic and psychographic characteristics of consumers in different market segments.Cowboy productsGoods or services that are perceived by customers to be of low quality but high price.DifferentiationThe process of distinguishing an organization’s products from those of other...


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