During the recent InThinking IB Cat 2 Workshops (12 - 14 Feb 2021), I shared the latest candidate numbers with workshop participants. For BM teachers, you'll be delighted to know that Business Management has, for the first time, overtaken Economics in popularity in the IB World. If you teach Economics as well as BM, then you'll be very pleased with the overall growth in both subjects. IB Economics has grown by 303% since 2005 (a higher rate than the increase in IB DP candidate numbers), whilst IB Business Management has increased by a phenomenal 550% in the same time period.
New ATL activities and questions have been added to the Paper 1 Multi Marketing case study webpage, including PEST and SWOT analysis activities, as well as additional exam practice questions. There are 11 ATL Activities that your students can use to engage in the case study. I've also included a new CUEGIS Quiz for the case study. Click the link here to access these resources.
On a separate but related note, as many of you have asked about this recently, I'm pleased to announce that L7E are now dispatching the latest Case Study Pack for the Multi Marketing Paper 1 exam (on 30th April 2021). Despite the SL and HL Paper 1 exams being shorter this May, this year's Case Study Pack is the most comprehensive yet, at over 180 pages. Please visit the publisher's website (www.level7education.com) for further details and sample pages.
A new exam practice question has been added to Unit 5.7
"London in Lockdown". Click the link here
. There are several case studies on the website that you can use for teaching this difficult component of the syllabus, including the ongoing coronavirus pandemic.
Numerous teachers have recently asked about resources and ideas for CAS and BM. There are suggestions on this part of the website - click the link here to access these. I have also included a poster "Can it be CAS?" with the permission of Hodder Education to share this on the website.
For those teaching Unit 2.1 and/or reviewing this section of the syllabus in the context of the Multi Marketing case study, I have added a new exam practice question based on Marks & Spencer (M&S). Click the link here to access the resource.
As many schools are in the process of completing the Internal Assessments in preparation for uploading on IBIS, please remind students of the absolute need for academic honesty in their assessments. Click the link here
for guidance on academic integrity in the HL IA, and the link here
for the SL IA.
If your students are looking for some inspiration for tools, theories and techniques beyond the IB BM syllabus for their EE, please direct them to this webpage of the site, which now has more than 10,500 words of content to help them. Click the link here.
It will also be important for students to have a 'toolkit' for the new syllabus, for first teaching in Aug/Sept 2022 (first exams in 2024).
I've also added some timely advice from IB alumnus, teacher and examiner, Kenneth Tang, about making the best of case studies - useful for Paper 1 and Paper 2 case studies. Read his top tips on how best to read case studies, like Sherlock Holmes, here.
As you know, the pre-release of the Paper 1 case study was released last week for the examination on 30th April. I have added several new activities to the Multi Marketing Paper 1 (May 2021) webpage here.
You may find it useful to bookmark this page, as more resources and ideas will be shared here.
These include a True or False Quiz, advice on key terms (definitions), and a "5,4,3,2,1 Quiz" that you can use with students in class or online. For a challenge, how about you have a go at these quizzes yourself, before using the quizzes with your own students?
I have also added an excellent PowerPoint resource produced by Gema Quintanilla. Gema is the Senior School House System Coordinator at Munich International School. She also teaches MYP Spanish and DP Business Management. Many thanks to Gema for reaching out and allowing me to share this resource on InThinking Business Management. To see Gema's resource, click the link here.
You will be aware of the changes to the timings, marks, and weights for upcoming IB Business Management exams (30th April and 3rd May). However, the IB documentation for this is split across three separate documents/updates, so I have put this into one simple document that you can access via the Multi Marketing homepage on the website (see link above). I hope you find this useful. The information can be accessed here.
For those teaching/reviewing Unit 4.7 (International Marketing), I have added some new case studies and notes, including one about BMW's terrible marketing mistake in the UAE. The role of cultural differences in international marketing is also of direct relevance to the Paper 1 Multi Marketing case study.
A new Exam Practice Question (L’Oreal and The Body Shop) has been added to Unit 1.6, with mark scheme. To access this, click the link here.
A revised version of the "ATL Activity 3 - Leadership quotes and their meanings", with additional quotes, has been update here. This is a good activity to get class discussions going; if your students are learning remotely and you are using Zoom, you can use the "breakout" function to get students in smaller groups to discuss these quotes.
Additional Exam Practice Questions have been added to Unit 3.2 to give students more practice on this section of the syllabus that often causes problems. Click the link here.
As a starting activity for Unit 5.4, get your students to have a go at the Location Nicknames Quiz - available here. You can also download a PDF version for use in the classroom.
Also, for Unit 5.5 (HL only), a new Exam Practice Question has been added. This one is about Carrefour's supply chain management. Click the link here.
For students completing their RPPF, direct them to this page where my esteemed IBEN colleague Dr. Rima Puri provides here Top 10 Tips on completing the RPPF (worth more than 17% of the final marks for the Extended Essay). To access the advice, click the link here.
For some variety to distance learning activities, let your students have a go at this new MCQ quiz with a difference to test their general business knowledge. There is a PDF version that you can download and use too. Perhaps you can also have a go at this quiz to see if you know which entrepreneur was the son of a Syrian immigrant in the USA, which business is the world's largest wheel maker, and which online business thrived during the coronavirus pandemic, declaring earnings in excess of $2,850,000 per hour throughout 2020. To access the quiz, click the link here.