Unit 2.4(1): Behavioural economics (HL)

IB Economics: Unit 2.4(1): Behavioural economics (HL)

Behavioural economics considers consumer behaviour in a more complex way than classical economic theory. It introduces human psychology into the buyer decision-making process and considers how factors other than utility maximisation might affect whether someone buys a good or not. This is a new topic in the Economics syllabus and it introduces some really exciting ideas on economic thought.The link to the attached pdf...


To access the entire contents of this site, you need to log in or subscribe to it.

You can also request a Free trial or check the blog (which is also free)

All materials on this website are for the exclusive use of teachers and students at subscribing schools for the period of their subscription. Any unauthorised copying or posting of materials on other websites is an infringement of our copyright and could result in your account being blocked and legal action being taken against you.