Unit 2.4(1): Behavioural economics (HL)

IB Economics: Unit 2.4(1): Behavioural economics (HL)

Behavioural economics considers consumer behaviour in a more complex way than classical economic theory. It introduces human psychology into the buyer decision-making process and considers how factors other than utility maximisation might affect whether someone buys a good or not. This is a new topic in the Economics syllabus and it introduces some really exciting ideas on economic thought.The link to the attached pdf...

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