Behavioural economics: Consumer biases / nudge theory (HL only)

IB Economics: Behavioural economics: Consumer biases / nudge theory (HL only)

This topic is new to the syllabus and recognises that the choices that consumers and producers choose is the outcome of complex decision making. Given the recent covid-19 related events this is also an excellent opportunity to have your classes discuss the extent to which their own governments used behavioural economics to enforce certain behaviours, rather than relying on making certain actions illegal. The final activity...

To access the entire contents of this site, you need to log in or subscribe to it.

You can also request a Free trial or check the blog (which is also free)

All materials on this website are for the exclusive use of teachers and students at subscribing schools for the period of their subscription. Any unauthorised copying or posting of materials on other websites is an infringement of our copyright and could result in your account being blocked and legal action being taken against you.