Behavioural economics: Consumer biases / nudge theory (HL only)

IB Economics: Behavioural economics: Consumer biases / nudge theory (HL only)

This topic is new to the syllabus and recognises that the choices that consumers and producers choose is the outcome of complex decision making. Given the recent covid-19 related events this is also an excellent opportunity to have your classes discuss the extent to which their own governments used behavioural economics to enforce certain behaviours, rather than relying on making certain actions illegal. The final activity...


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