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Synecdoche12 January 2012

Synecdoche is a stylistic device. It is the act of referring to an entity by one of its parts. For example, if you refer to your car as your 'wheels', you are using synecdoche. 'All hands on deck!' is... more

Social networking12 January 2012

Although many people use social networking websites daily, we rarely stop to define the term or ponder its significance to our lives. A social network describes a structure of individuals and their interdependence... more

Slogan12 January 2012

A slogan is a phrase used in a political or commercial campaign repeatedly. Slogans are meant to be simple, as they express a shared purpose or idea. 'Think Different' has been Apple's slogan for decades. more

Slang12 January 2012

'Slang' refers to a deviation in language use, be it vocabulary or expressions, from the standardized form of a particular language. Technically speaking from a linguistic point of view, the word is... more

Simile12 January 2012

Simile is the comparison of two things, using the words 'like' or 'as'. It is similar to, but different from, metaphor which compares two things without the use of such words such as 'like' or 'as'. more

Setting12 January 2012

The setting of a story is more than where it takes place, geographically, and when it takes place, temporally. When discussing setting as a literary technique, we often look at it in relation to its... more

Sensationalismfree12 January 2012

Sensationalism refers to language that appeals to emotions. It exaggerates, over-hypes and attracts attention to controversy. This headline from offers an example of sensationalism: "Palace Furty At... more

Second-person point-of-view12 January 2012

The second-person point-of-view makes use of the pronoun 'you'. It targets the reader directly, by referring to 'you'. You can find the second-person point-of-view in recipes, textbooks, advertisements... more

Reported speech12 January 2012

There is more than one way to tell a story. Sometimes the narrator of a story summarizes what other characters say. We call this style of speech, reported speech or indirect speech. It looks like this: more

Problem / solution technique12 January 2012

If you can convince someone that they have a problem, you can sell them a solution. This is the kind of persuasive technique used by advertisers and politicians, known as the problem / solution technique.... more