Shock advertising

IB English A: Language & Literature: Shock advertising

Shock advertising is used to gain attention. If an advertisement is controversial, then it gains free publicity through the press and on blogs. Even though this kind of publicity can be negative, it is still publicity nonetheless. Shock advertising leads to brand awareness and an eventual rise in sales. Many companies that use shock advertising do not even show their product. The interest is solely on creating a very...


To access the entire contents of this site, you need to log in or subscribe to it..

Click the free stuff button on the home page to access free pages or check the blog (which is also free).

All materials on this website are for the exclusive use of teachers and students at subscribing schools for the period of their subscription. Any unauthorised copying or posting of materials on other websites is an infringement of our copyright and could result in your account being blocked and legal action being taken against you.

Comments


To post comments you need to log in. If it is your first time you will need to subscribe.