IB English A: Language & Literature: Anti-advertising

An anti-ad draws your attention to and makes you aware of the conventions of advertising. In effect anti-ads seems to tell the audience that they are smart enough to see through the tricks played by advertisers. Not only does an anti-ad break the rules of advertising. It shows you how and why they have done this. The notion of anti-advertising started in the 1950s with the "lemon" ad from Volkswagen. "Lemon", is another...

To access the entire contents of this site, you need to log in or subscribe to it..

Click the free stuff button on the home page to access free pages or check the blog (which is also free).

All materials on this website are for the exclusive use of teachers and students at subscribing schools for the period of their subscription. Any unauthorised copying or posting of materials on other websites is an infringement of our copyright and could result in your account being blocked and legal action being taken against you.