Conflict in advertising

IB English A: Language & Literature: Conflict in advertising

Including a conflict situation in an ad helps sell a product or an idea. This advertising technique relies on the audience"s interest in seeing the conflict resolved. If you think about how children are intrigued by fights in the schoolyard, then you understand how conflict in advertising draws our attention to a product. Conflict in advertising can sometimes lead to shock advertising if scandalous or controversial,...

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