Testimonial

IB English A: Language & Literature: Testimonial

If someone tells you about a personal experience with a product, then you are likely to believe that person. If that "someone" is a celebrity, you may be even more likely to buy a product that he or she is promoting. This kind of story about a personal experience is known as a "testimonial". Testimonials are used in advertising and political campaigns to appeal to the audience"s sense of ethos, i.e. that which gives...


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