The Pitch: Introducing Advertising

IB English A: Language & Literature: The Pitch: Introducing Advertising

The following lesson activities, it is hoped, provide for a stimulating introduction to advertising. The lesson begins by asking students to consider the pervasive role of advertising in the contemporary social world. Throughout the activities, students are encouraged to think carefully about the symbiotic relationship between the intended audience and the advertising medium. The lesson culminates in a peer-assessed...


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