- Ethos

IB English A: Language & Literature: - Ethos

In Greek the term "ethos" means "character". It can be used to describe the character of an audience, nation or community. For example, one can speak of the "American ethos" as the characteristics that define American culture. A US presidential candidate would have to speak to the ethos of this nation and culture in order to win votes.Understanding ethos is important to understanding speech writing. As we study the rhetorical...

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