- Logos

IB English A: Language & Literature: - Logos

For our purposes, "logos" is the appeal to a reader or listener"s sense of logic. "How do your arguments convince me to take action?" This is the kind of question that an audience asks when listening to a speech or reading a text. This definition comes from the tradition of analyzing rhetoric, as founded by the Greek philosopher Aristotle. In this tradition, logos is one of three main rhetorical appeals, together with...

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