- Long tail marketing

IB English A: Language & Literature: - Long tail marketing

As the Internet brings people together through social networking and large databases (super crunching), smaller, niche markets are being targeted more effectively by advertisers. These niche markets are part of what Chris Anderson, editor of Wired magazine, calls "the long tail".The long tail is the opposite of the "head" of the market. Because of the limitations of traditional media, publishers, record companies and...

To access the entire contents of this site, you need to log in or subscribe to it.

You can also request a Free trial or check the blog (which is also free)

All materials on this website are for the exclusive use of teachers and students at subscribing schools for the period of their subscription. Any unauthorised copying or posting of materials on other websites is an infringement of our copyright and could result in your account being blocked and legal action being taken against you.