- Shock advertising

IB English A: Language & Literature: - Shock advertising

Shock advertising is used to gain attention. If an advertisement is controversial, then it gains free publicity through the press and on blogs. Even though this kind of publicity can be negative, it is still publicity nonetheless. Shock advertising leads to brand awareness and an eventual rise in sales. Many companies that use shock advertising do not even show their product. The interest is solely on creating a very...

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