- Super crunching

IB English A: Language & Literature: - Super crunching

The term "super crunchers" is the title of a book by Ian Ayres (picture). It refers to the phenomenon of how large databases are helping us make decisions everyday, especially on the Internet. For example, on Amazon, there is a function called "Customers who bought this item also bought this item". It keeps a record of the purchasing history of consumers and uses it to target new customers. You can see evidence of super...

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