- Testimonial

IB English A: Language & Literature: - Testimonial

If someone tells you about a personal experience with a product, then you are likely to believe that person. If that "someone" is a celebrity, you may be even more likely to buy a product that he or she is promoting. This kind of story about a personal experience is known as a "testimonial". Testimonials are used in advertising and political campaigns to appeal to the audience"s sense of ethos, i.e. that which gives...

To access the entire contents of this site, you need to log in or subscribe to it.

You can also request a Free trial or check the blog (which is also free)

All materials on this website are for the exclusive use of teachers and students at subscribing schools for the period of their subscription. Any unauthorised copying or posting of materials on other websites is an infringement of our copyright and could result in your account being blocked and legal action being taken against you.