Media institutions

One of the suggested topics for Part 2 of the Language A: Language and Literature guide is 'media institutions'. Here we study the role of organizations and businesses in determining the messages that the public receives. Many people see 'the media' as a top-down process, where a few, elite people decide what the masses consume. This ties in with the second learning outcome for Part 2, where we develop an awareness of ideological influences on the media.

Guiding questions

  1. Where do we see the ideological influence of certain institutions in various media?

  2. How do a few media institutions manage public opinion?

  3. How can one media institution, such as Twitter, change the rules for other media institutions, such as the New York Times?

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Comments 2

Duncan Lally 6 July 2017 - 16:46

Could I ask you a question about the topic of an extended essay as part of studies in Language and literature Cat 3 . I don't know if it works.

An analysis of the 'tweets' by two UK news outlets (The Daily Mail and The Guardian) in the two days prior to the British referendum on EU membership

Thank you for your help with this as I am struggling as to whether it works or not.

David McIntyre 9 July 2017 - 11:26

Hi Duncan,

An analysis of tweets certainly works. However, the student requires a research question, and I suggest that this question contains something about 'linguistic construction', and probably includes a word such as 'ideology', 'ideological', 'ideational' - you get the idea.

It sounds potentially interesting. Don't hesitate to ask for further advice.



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