How do we know what we know? Logic is one way. Advertisements try to appeal to our sense of logic, so that we buy into a brand or purchase a product. When studying ads we often ask ourselves" "what are the advertisers really saying?" In order to read between the lines, we often use reasoning. Take for example this Volvo ad which reads, "Cages save lives." While there is no image of a car, we somehow know that the advertisers...

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