Long tail marketing

IB English A: Language & Literature: Long tail marketing

As the Internet brings people together through social networking and large databases (super crunching), smaller, niche markets are being targeted more effectively by advertisers. These niche markets are part of what Chris Anderson, editor of Wired magazine, calls "the long tail". The long tail is the opposite of the "head" of the market. Because of the limitations of traditional media, publishers, record companies...


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