Use of celebrities

IB English A: Language & Literature: Use of celebrities

In advertisements, public service announcements and propaganda, we often see the use of celebrities to try to sell us an idea or product. It is an age-old technique in the world of advertising and marketing. Whether or not it works effectively remains debated. This technique relies on the premise that people want to be like the celebrities. If the celebrities endorse a product then it must be good. This is the...


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