How adverts work

IB English B: How adverts work

Doing a lesson about advertising must be one of the commonest tricks of the English B teacher"s trade. Adverts are attractive and stimulating material on which to base a lesson (being attractive is what they are designed to do, after all); they often use language in interesting and thought-provoking ways; and anyway they raise significant issues about communication in modern consumer-oriented societies.The texts provided...

To access the entire contents of this site, you need to log in or subscribe to it.

You can also request a Free trial or check the blog (which is also free)

All materials on this website are for the exclusive use of teachers and students at subscribing schools for the period of their subscription. Any unauthorised copying or posting of materials on other websites is an infringement of our copyright and could result in your account being blocked and legal action being taken against you.