Advertising fear

IB English B: Advertising fear

In his slim but thought-provoking essay Liquid times, Zygmunt Bauman presents a view of the modern condition of society as "liquid" - dominated by rapid changes caused by the combination of globalisation and the internet, solid structures of social relationships and values are dissolving. An inevitable consequence of such a "liquid" society is fear - insecurity breeds panic which over time develops into a deep-seated...

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