How adverts work

IB English B: How adverts work

The ingenuity of adverts ... we use the term "ingenuity", with its positive, approving connotations, when we notice that something has been cleverly done; if we don"t notice the cleverness, we simply think that "it works", and just take it for granted. The value of analysing adverts is that we don"t take them for granted - which is valuable because then we are less likely to be manipulated (no matter how much we admire...

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