Civil Society Success for the Environment

IB Geography: Civil Society Success for the Environment

This page looks in depth at the Greenpeace victory campaign that targeted the partnership between Lego and Shell and develops its clever media strategy of posters and digital videos. It goes on to look at Greenpeace"s lobbying of the Obama administration and his decision to ban future oil drilling. Students then investigate the Greenpeace website to develop the solutions that Greenpeace proposes as well as the challenges...


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