Glocalization and Cultural Hybridity
This page has resources and activities that explore the glocalization of branded commodities and cultural hybridity. The lesson tends to avoid cliché examples, such as McDonald"s. It begins with a gallery of glocalized brands that enables students to understand the process This includes some of the more famous food franchise examples. Students then look at the economic background that explains glocalization before looking...
To access the entire contents of this site, you need to log in or subscribe to it.
Alternatively, you can request a one month free trial.