Glocalization and Cultural Hybridity

IB Geography: Glocalization and Cultural Hybridity

This page has resources and activities that explore glocalization of branded commodities and cultural hybridity. The lesson tends to avoid the cliché examples, such as McDonalds. It begins with a gallery of glocalized brands that enables students to understand the process This includes some of the more famous food franchise examples. Students then look at the economic background that explains glocalization before looking...

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