Kampagnen Astra Bier / Dove

IB German A: Language & Literature: Kampagnen Astra Bier / Dove

Mit unkonventionellen Werbebotschaften und einzigartigem Design hat es das Hamburger Astra-Bier zur Kultmarke gebracht. Dass der Eigentümer der Marke der dänische Bier-Konzern Carlsberg ist, tritt in der Kommunikation wohlweislich in den Hintergrund. Für den dänischen Bierriesen ist das einstige Hamburger "Arbeiterbier", das durch den von Philipp & Keuntje entwickelten Werbestil ("Astra. Was dagegen?") zur In-Marke...


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