Anchoring bias

IB Psychology: Anchoring bias

Daniel Kahnemann describes the concept of "anchoring bias" in his book Thinking, Fast and Slow. This heuristic - or cognitive short-cut - describes the common human tendency to rely too heavily on the first piece of information offered (the "anchor") when making decisions. Anchoring occurs when individuals use an initial piece of information to make subsequent judgments. Once an anchor is set, other judgments are made...


To access the entire contents of this site, you need to log in or subscribe to it..

Click the free stuff button on the home page to access free pages or check the blog (which is also free).

All materials on this website are for the exclusive use of teachers and students at subscribing schools for the period of their subscription. Any unauthorised copying or posting of materials on other websites is an infringement of our copyright and could result in your account being blocked and legal action being taken against you.

Comments


To post comments you need to log in. If it is your first time you will need to subscribe.