Rogers & Frantz (1961)

IB Psychology: Rogers & Frantz (1961)

One of the principles of the Sociocultural Level of Analysis is that humans are social beings with a fundamental need to belong. Part of this need to belong is shown in our conformity to social norms. Norms give us feelings of connectedness. New members to a group learn how to speak, what thoughts and feelings are appropriate, and how to act. Following these norms allows people to find a role within a group and experience...


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