Culture, behaviour and cognition

IB Psychology: Culture, behaviour and cognition

A cultural norm is a set of rules based on socially or culturally shared beliefs of how an individual ought to behave to be accepted within that group. Norms regulate behaviour within a group. When individuals deviate from social or cultural norms, they may be punished, marginalized, stigmatized, or—more positively—seen as creative and affecting change in the society. Being social animals, the need to belong plays...


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