Culture and cognition

IB Psychology: Culture and cognition

Culture has many effects on our behaviour, our attitudes and our cognitive processes. Culture plays a role in the creation of our schema - and these, in turn, affect what we remember. However, it also affects how we remember. The following chapter explores how culture affects the cognitive process of memory.Cole & Scribner used an emic approach to see how culture could affect memory. They wanted to see the effect that...


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