Promoting prosocial behaviour

IB Psychology: Promoting prosocial behaviour

If social norms determine helping behaviour, it might be argued that changing norms may decrease bystanderism and increase prosocial behaviour. So, the question is, can we actually teach people to help others and avoid bystanderism?Beaman et al (1978) showed a group of students a film about helping. Two weeks later, the students were observed in what they believed was an actual emergency. Actually, the emergency was...

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