Implicit Association Test

IB Psychology: Implicit Association Test

The Implicit Association Test [IAT] was developed by Anthony Greenwald and Mahzarin Banaji in order to explore individuals" unconscious beliefs and preferences. Although we may not be aware of all of our beliefs and preferences, they may actually influence and guide our interactions with others and our behaviour towards them. The goal of this activity is to take a test that will see if we have an automatical preference...

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