Cultural research: Emic vs etic

IB Psychology: Cultural research: Emic vs etic

When discussing cultural research, one way to show critical thinking is to think about how the research was done - was it an etic or an emic approach? This makes a difference in the validity of the research and the ability to generalize the findings.There are two key differences between an emic approach and an etic approach. First, an etic approach looks at grounded theory and attempts to test the theory cross-culturally...


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