Dion et al (1972)

IB Psychology: Dion et al (1972)

Biologists argue that physical attraction is important because it communicates to us the health and reproductive potential of a partner. Cognitive psychologists, however, argue that physical attraction is more about information processing when choosing a partner. Dion et al (1972) proposed the halo effect, a cognitive bias that influences our judgement by linking physical beauty with other positive traits.


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